Vitality adds shirt sponsorship to stadium naming rights at Bournemouth

December 14 – AFC Bournemouth’s decision to partner with Vitality on the front of their shirt from the 2026/27 season is a clean break from the betting-heavy era that has come to define Premier League kits. With the league’s front-of-shirt gambling ban just around the corner, the Cherries are ahead of the curve as other clubs are reportedly struggling to find high value shirt front sponsors to replace bookmakers.

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