February 18 – Italian football is taking its engagement fantasy football to the next level with the announcement that the 20 clubs of Serie A have approved the league’s acquisition of a 51% controlling stake in fantasy football platform Fantacalcio.
February 18 – The on-going war on streaming pirates has again hit the courts, this time in Spain, with another victory for rights owners and their broadcast buyers.
February 2 – Amazon is set to become the world’s biggest streaming investor in sports rights in 2026 with new analysis from Ampere finding that streaming services will spend a combined $14.2 billion on sports rights this year, up 7% on 2025.
January 21 – DAZN, the sports streaming service, is partnering with Polymarket, a crypto prediction market, to let users trade predictions.
January 19 – Bundesliga club Borussia Dortmund have announced a premium partnership with Lenovo that places the global technology group as the club’s Official AI Innovation Partner.
January 13 – Sky Deutschland has deepened its use of automated content production after renewing and expanding its partnership with WSC Sports, extending the deal by a further two years and widening its scope into Austria.
January 13 – French gambling regulators have warned online gambling companies to keep their promotion budgets in check during the World Cup in June and July when there is expected to be an increase in betting.
January 7 – In a move to bridge the worlds of traditional sports and digital entertainment, Tencent Games and Turkey’s Fenerbahçe have announced a collaboration aimed at delivering a unique gaming experience to fans and mobile gamers across Europe.
December 22 – FIFA has extended its partnership with gaming platform Roblox as it continues to push deeper into digital and immersive experiences aimed at younger audiences, launching the new officially licensed ‘FIFA Super Soccer’.
December 17 – Bulgaria’s CSKA Sofia has become the first Bulgarian club to launch its own mobile application. Named MyCSKA, it will be free for every supporter using Android or iOS. The mobile application was created in partnership with the Ultrafan platform.
December 10 – Nottingham Forest have rolled out a redesigned website and a new mobile app, keeping pace in the digital arms race happening across football. Clubs aren’t just competing on the pitch anymore. They’re trying to outdo each other with the smoothest fan experience and the kind of tech ecosystem you’d expect from a major entertainment company.
November 25 – Real Madrid have pushed the button on a deeper partnership with Adobe, rolling out a suite of AI tools designed to tailor the club’s digital output for what they claim is a 660-million-strong global fan base.
November 21 – Spain’s Real Madrid is pushing the boundaries of what a modern matchday experience can look and feel like, and Real President Florentino Pérez’s ‘Infinite Bernabéu’ project might be the boldest example yet.
November 2 – Serie A club Napoli, coming a little late to the fan engagement party, has launched its first-ever Official Membership programme.
October 31 – Football Australia has teamed up with Fanatics, a global leader in licensed sports merchandise.