August 20 – Sportradar has built on its Bundesliga betting data offer with a suite of new products for its online betting license holders that will provide punters with more opportunities to bet live, as well as enhanced in-play data and live match trackers.
August 13 – Manchester City has launched ‘StickerBook Challenge’, a brand-new gaming experience on Roblox in an effort to help younger fans connect with the club on one of the world’s most popular digital platforms for under-18s.
August 6 – US top tier women’s league NWSL has renewed its digital media partnership with Just Women’s Sports (JWS), a multimedia platform dedicated exclusively to women’s sports, for a fourth year.
August 5 – Having signed a deal through the European Leagues Association for 18 of its members last week, Genius Sports has now added Italy’s Serie A to its exclusive roster of official betting data and streaming rights.
July 21 – Burnley, returning to the Premier League this season after a year in the EFL Championship, have struck a multi-year deal with social media giant X, becoming the club’s first-ever “strategic digital platform partner” in a move aimed at supercharging their online presence.
July 17 – Digital data, graphics and streaming provider Deltatre is acquiring Endeavor Streaming from Endeavor Group Holdings, Inc.
July 16 – The Bulgarian Professional Football League (BPFL) has launched its first official fantasy league in collaboration with FFStar Bulgaria.
July 9 – Premier League Chelsea have renewed and expanded their long-term partnership with Fanatics, extending the sports merchandise group’s role in managing the club’s global eCommerce operations while also granting it increased design and manufacturing rights.
July 6 – Red Bull’s pioneering spirit has found its latest expression through German Bundesliga club, RB Leipzig’s groundbreaking adoption of virtual perimeter advertising, cementing the organisation’s reputation as football’s most forward-thinking commercial operation.
July 3 – The Kings League continues to ride a wave of digital-era fanfare, with organisers announcing that the 2025 Kings World Cup Clubs in Paris drew a claimed 102 million viewers over its two-week run.
June 26 – Credible leaks have revealed that England and Real Madrid midfielder Jude Bellingham will be the cover star of EA Sports FC26, making him the face of the franchise for a second consecutive year.
June 13 – Real Madrid and Barcelona remain unmatched in football’s global digital reach, topping the latest social media rankings published by the CIES Football Observatory this week, tracking the 100 most-followed clubs across X, Instagram, Facebook, TikTok, and YouTube.
June 13 – Oscar-winning director Spike Lee has swapped his courtside seats at Madison Square Garden for the San Siro, linking up with Inter Milan for a slick new campaign that’s designed to make Americans fall in love with one of Italy’s great names.
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.