December 22 – FIFA has extended its partnership with gaming platform Roblox as it continues to push deeper into digital and immersive experiences aimed at younger audiences, launching the new officially licensed ‘FIFA Super Soccer’.
The game, developed in collaboration with metaverse media company Gamefam, is now live on Roblox, becoming FIFA’s flagship football experience on the platform.
It replaces Gamefam’s existing Super League Soccer, which has been rebranded under the FIFA name following a series of limited-time events linked to FIFA competitions.
Roblox has become an increasingly important channel for sports rights holders looking to reach younger fans. The platform now reports more than 151 million daily active users, who spend close to three hours a day engaging with games and social experiences.
FIFA first partnered with Roblox in 2022, and the renewed agreement reflects the world governing body’s broader strategy to diversify how fans interact with football beyond traditional broadcasts and console gaming, particularly with very young fans.
Now equipped with FIFA licensing, FIFA Super Soccer will allow users to play with official national teams and selected club sides, take part in in-game events tied to real-world competitions, and follow the build-up to the FIFA World Cup 2026.
Players can also unlock branded digital items for their avatars, creating new commercial inventory for FIFA and its partners.
“Our continued partnership with FIFA and the launch of FIFA Super Soccer reinforces the growing opportunity for leagues and brands to reach young fans in authentic, always-on environments. With Roblox’s massive, highly engaged audience, sports experiences become 365-day destinations, not just moments tied to a gameday schedule,” said Lisa Willett, Senior Director of Global Strategic Partnerships at Roblox.
“Fans gather here during the off-season, countdown to major events, celebrate wins and stay connected to the culture that surrounds their favourite teams and athletes. We’re thrilled to expand this world, with more partners ahead.”
As part of the launch, the game features an adidas Football Festival, a four-week activation that includes 14 adidas partner clubs, among them Flamengo, Boca Juniors, Club América, Aston Villa, Union Berlin and Al Nassr. The structure also opens the door for further partner integrations, blending sponsorship with gameplay rather than traditional advertising.
The rebrand follows a trial period during the FIFA Club World Cup last summer, when Super League Soccer hosted official FIFA content on Roblox. That event generated 20 million gameplay sessions and 5.5 million hours of engagement, making it FIFA’s largest official activation on the platform to date. FIFA has also pointed to survey data suggesting a majority of players became more inclined to follow the real-world tournament after engaging with the game.
Christian Volk, Director of Gaming and Esports at FIFA, said: “Roblox has shown us how powerfully it can bring fans together and expand football culture. Working with Gamefam allows us to build a genuine football space on the platform. This collaboration supports our broader push into gaming, helps us create new and authentic experiences for fans, and opens up more opportunities for partners to engage as we look toward the FIFA World Cup 2026.”
Contact the writer of this story, Harry Ewing, at moc.l1771528962labto1771528962ofdlr1771528962owedi1771528962sni@g1771528962niwe.1771528962yrrah1771528962