February 17 – The Football Association of Ireland (FAI) has confirmed a four-year extension of its partnership with DHL Express Ireland, who will remain the association’s official logistics partner.
February 17 – The Turkish Football Federation (TFF) has officially announced a new two-year agreement with Sarıyer Kola, one of Turkey’s leading domestic beverage brands, designating them as the Official Supply Sponsor for the Turkish National Teams.
February 18 – The on-going war on streaming pirates has again hit the courts, this time in Spain, with another victory for rights owners and their broadcast buyers.
February 16 – Real Madrid’s Santiago Bernabéu has been identified as Europe’s most valuable stadium naming rights asset, with an annual fair market value of €21.1 million (£18.4 million), according to new analysis from The Sponsor.
February 16 – Global beverage giant Coca-Cola has become an official partner of the Croatian FA (HNS) and the Croatian national football team.
February 16 – UK-based Beyond Hospitality is taking over the marketing and sales of hospitality packages for the German Football Association (DFB) in a three-year deal, replacing long-time rights holder Sportfive.
February 13 – Online bank Revolut has partnered with Manchester City as a back-of-shirt sponsor, agreeing a multi-year deal covering both men’s and women’s teams in differing capacities.
February 13 – BeIN Sports France have, at the last minute, snatched the broadcast rights to the 2026 and 2030 FIFA World Cups away from LFP’s Ligue 1+ streaming channel.
February 13 – Promotion chasing Southampton FC, who have stuttered in a stop-start season to date, might some consistent performance fizz with a new partnership agreed with Carlsberg Britvic and Pepsi MAX.
February 12 – beIN Media Group has secured exclusive broadcast rights to the Los Angeles 2028 Olympic Games across the Middle East and North Africa region (MENA).
February 13 – DAZN and public broadcaster Rai are closing in on an agreement to show the next World Cup in Italy, even as the Azzurri’s place at the tournament remains undecided.
February 11 – Manchester City have signed a new multi-year partnership with Chinese car brand BYD in a deal that places the fast-growing automotive giant at the heart of the club’s matchday and training environment.
February 11 – US media giant, Fox, has locked in a new multi-year broadcast deal for the Bundesliga across Mexico and Central America, starting in the 2026–27 season and running through to 2030–31.
February 11 – Tottenham Hotspur’s commercial engine keeps ticking along, even as the football side heads towards another implosion, with last night’s loss to Newcastle United precipitating the firing of manager Thomas Frank.
February 10 – The German Bundesliga has moved to lock in a long-term presence in the Middle East after signing a Memorandum of Understanding with the UAE Pro League – a deal anchored by the launch of an official Bundesliga Academy in Abu Dhabi.